8 Business Books to Add to Your Reading List
For entrepreneurs and other business professionals looking for inspiration or motivation, a good book is hard to top. The best business books can offer deep insights into the stories of successful companies, illuminate complex topics and concepts that are driving the evolution of the commercial landscape, or give you new frameworks to achieve personal or business success.
The challenge is there are thousands of business books published each year, which can overwhelm even the most dedicated reader. With that challenge in mind, here are eight books to add to your reading list to help jump-start your mind and motivation in 2018.
‘The Code of Trust: An American Counterintelligence Expert's Five Rules to Lead and Succeed’ by Robin Dreeke and Cameron Stauth
Dreeke, a former FBI counterintelligence expert, shows readers how to use trust to achieve anything in business and in life. He served as head of the FBI Counterintelligence Division’s Behavioral Analysis Program, where his primary mission was to disrupt the efforts of foreign spies and to recruit American spies. His core approach in this mission was to inspire reasonable, well-founded trust among people who could provide valuable information. Dreeke offers five principles for inspiring trust.
‘Adaptive Markets: Financial Evolution at the Speed of Thought’ by Andrew W. Lo
“Adaptive Markets” is a deep dive into the long-running economic debate over whether investors and markets are rational and efficient or irrational and inefficient. Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence and other fields, Lo argues that the modern theory of market efficiency isn't wrong but simply incomplete. The truth is much more complex.
‘Brotopia: Breaking Up the Boys' Club of Silicon Valley’ by Emily Chang
Chang, a Bloomberg TV journalist, reveals how Silicon Valley got so sexist despite its utopian ideals, why “bro culture” endures despite decades of companies claiming the moral high ground and how women are finally starting to speak out and fight back.
‘Superconnector: Stop Networking and Start Building Business Relationships that Matter’ by Scott Gerber and Ryan Paugh
Gerber and Paugh urge readers to move past networking for networking's sake in favor of a more effective approach to creating meaningful connections. “Superconnector” highlights the new wave of valuable community-builders who make things happen through their keen understanding and utilization of social capital.
‘Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life’ by Daymond John
The best-selling author of “The Power of Broke” and a regular “Shark” on ABC's “Shark Tank” is back with this 2018 offering that explores how grit, persistence and hard work are the backbone of every successful business and individual.
‘Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity’ by Kim Scott
Scott was an executive at Google and Apple, where she worked with a team to develop a class on how to be a good boss. “Radical Candor” builds on principles she developed during that time and posits that to be a good boss, you have to care personally about your employees while simultaneously challenging them directly. Scott contends that her simple framework can help build better relationships at work, and help leaders fulfill their most important responsibilities.
‘Crushing It!: How Great Entrepreneurs Build Their Business and Influence — and How You Can, Too’ by Gary Vaynerchuk
Vaynerchuk offers new lessons and inspiration drawn from the stories of dozens of entrepreneurs who turned away from the corporate path in favor of following their dreams through their own thriving businesses and personal brands. Don’t confuse his latest offering with his 2009 international best-seller “Crush It,” which made an early argument that a vibrant personal brand was crucial to entrepreneurial success.
‘The Truth Machine: The Blockchain and the Future of Everything’ by Michael J. Casey and Paul Vigna
A vital look at the technology driving the cryptocurrency phenomenon, this book demystifies blockchain, exploring how it’s disrupting multiple industries and explaining why it has the potential to restore personal control over our data and identities. The authors also explore the technology’s promise to give excluded people access to the global economy while shifting the balance of power to revive society’s faith in itself.