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TPA: Not Ya Mama’s Marketing

Not Ya Mama’s Marketing: How to Create Buzz & Make News in the Digital Age


Want to engage with key influencers and create buzz-worthy content that drives social shares, SEO and website traffic to your biz? Of course, you do, but with more than 2,000 press releases distributed, 2 million blogs posts published and 500 million tweets tweeted each day, the struggle to cut through the clutter is real. This coupled with traditional news outlets racing to digital platforms to harness online ad revenue and readership have brands scrambling to adapt to a new integrated communications approach. This session will teach you how to implement an integrated approach utilizing compelling digital content and lead generation strategies that will help your business #MakeNews & #DriveLeads.


About Blair Broussard:


As senior vice president of AR|PR, Blair supports the agency’s strategic growth as well as manages the PR firm’s New Orleans office. As AR|PR’s first full-time hire, Blair has supported the agency’s fast growth since almost day one – overseeing both an expanding client service team as well as a high-growth global client roster.


With both agency and in-house communications and marketing experience, Blair recognizes the importance of delivering tangible results through an integrated approach. She is a seasoned communications professional who understands the ever-evolving world of social media and how it intersects with traditional marketing and public relations. A Certified HubSpot Inbound Marketing sage, she has strategically grown social media networks by triple digits annually across multiple platforms, drafted and utilized rich content to increase lead generation, and has secured national media coverage from some of the biggest outlets, including Mashable, NPR, TODAY Show, USA Today, Wall Street Journal and Forbes. She was even featured in PRWeek for two consecutive years for her work on successful client campaigns at the technology industry’s Super Bowl – CES.


Blair has been a contributing author in top-tier industry publications such as PRNews and PRDaily, where she has shared social media and content marketing best practices and trends. She was the recipient of New Orleans’ PRSA 2015 Award of Excellence, named one of Silicon Bayou News’ Silicon Bayou 100 as well as a New Orleans Millennial Award finalist. She has also been featured in Inc.com, The Complete Idiot’s Guide to Social Media Marketing book series and a Hootsuite social media webinar series as someone who “gets” social media in the corporate world.


About Tech Park Academy:


Tech Park Academy is a monthly seminar hosted by the Louisiana Technology Park. We strive to bring you talented, knowledgeable professionals who have invaluable information to share. These events are accompanied by a catered lunch, which is included in the ticket price of $10.

We hope to see you at this exclusive event!