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3 Tips to Improve the Reliability of Your Financial Forecasts

July 17, 2017

Most business owners probably have a pretty good idea of what their revenue and costs are in a given month, but what about some of the other numbers? What about the formulas that can give you indications of how the business might perform in the future, and the kinds of . . .

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How to Jumpstart a Sluggish Sales Pipeline

June 26, 2017

For nearly any type of business, generating consistent sales takes far more effort than merely advertising and waiting for customers to appear at your doorstep. An effective sales pipeline — the path a potential customer follows from lead to sale  — requires careful planning and an organized effort, says . . .

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How MEMO Is Raising the Bar for School and Nonprofit Fundraisers

June 20, 2017

Three years ago Baton Rouge entrepreneur Travis Broussard and his wife, Summer, had grown increasingly disillusioned with hawking candy, magazines and cookie dough to raise money for the school their children attend. “We got tired hitting up our family and friends selling junk we can buy at the grocery . . .

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3 Tips for Using Email Newsletters to Build Your Business

June 12, 2017

This guest post is by Lee Price, content marketing consultant at Rep Cap. If your job includes marketing, you know that the “digital marketing” umbrella includes a head-spinning array of tools, tactics and technologies. Social media, infographics, video, content marketing, text alerts — you could spend your entire . . .

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Virtual Reality Offers Big Opportunities for Small Businesses

June 9, 2017

The rapid growth of virtual reality is opening the door for small businesses to use the emerging technology to their advantage, Baton Rouge VR specialist Morgan Krutz says. Krutz offered a group of business owners and entrepreneurs suggestions on how to employ the technology — from immersive interactive environments for . . .

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Pixel Dash Studios Rides Nostalgic Motorcycle Game to Success

May 30, 2017

Pixel Dash Studios co-founders Evan Smith and Jason Tate launched their Baton Rouge-based video game development company in 2009 with a single desk at the Louisiana Technology Park, grinding away at projects for other companies as they gradually built their business and plotted a more ambitious future. “We had the . . .

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